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Bupa announced as the Official Global Healthcare Provider of the All Blacks

Date: 21 Jun 2024

Bupa, the global healthcare company, today has announced a global partnership with the All Blacks, widely regarded across the world as leaders on and off the rugby field.

Bupa partners with the All Blacks
  • Bupa is now the official global healthcare partner of the All Blacks.
  • The four-year partnership will promote healthy lifestyles globally and generate rich insights into what health means for one of the world’s leading rugby teams.
  • This far-reaching partnership will explore and promote the links between health and high performance across all teams. In game medical staff and physios will use Bupa medical kits to support during game time.

Bupa understands that health is not one dimensional, not one size fits all.  Nobody knows this better than the All Blacks. Health is paramount to their high performance and success. Supported across the world, the All Blacks are an iconic team that symbolises health on many different levels; physical, mental, emotional and spiritual. They are role models for how multifaceted health can be.

As the official healthcare partner of the All Blacks, Bupa will support keeping the squads healthy so that they can perform at their best, and in-game physios will have access to Bupa medical packs.

Bupa’s mission of helping customers to live longer, healthier, happier lives and making a better world aligns perfectly with the All Blacks philosophy. The partnership will focus on the link between health and high performance and will promote health in all its forms, not only at the elite level of sport but throughout all levels of rugby and beyond.

“It’s fantastic to partner with such a prestigious and successful institution as New Zealand Rugby and the All Blacks. These are legendary teams that epitomise health and high performance. We are excited to be working in partnership, championing healthy lifestyles worldwide and supporting these athletes who are leading the way.”

Iñaki Ereño - Group CEO at Bupa


“The health of our players is the key to their ability to perform at the highest level so our partnership with Bupa will give us the opportunity to tap into their wealth of knowledge in this space. “

Mark Robinson - New Zealand Rugby CEO and former All Black


Life at Bupa